Feminism in the online age

ANU Arts and Law graduate KATRINA MARSON explores today's breed of feminism.

Feminism is the principal love of my life - I can't help it, and nor do I want to.

While many of my peers hesitate to label themselves a feminist (in fear of what exactly, I'm not quite sure), I like to live the ideology of feminism loudly and proudly. 

Feminism is not about hating men (probably its biggest myth-reputation). It is about gender equality for men, women, transgenders, intersex, gays and lesbians. 

Feminism seeks the eradication of differential treatment on the basis of gender identity, whether in form or in substance, and seeks to unpack the strict gender codes we all feel bound by.

No longer a minority ideology, I feel we are on the cusp of another feminist revolution. 

In the age of social media, feminism has a new vehicle - and a very effective one: it is fast, it is powerful and it has a wide reach.

For those to whom feminism means little, or doesn't feel necessary anymore, the world of gifs, tumblrs, blogs, hashtags and surrounding online commentary means that the discussion about gender inequality is becoming mainstream again.

On Twitter the #WithoutThePayGapIWould hashtag was used very successfully to trend the issue of the gender wage gap.

Recently, big brand Veet pulled sexist advertisements in response to a global online backlash against the portrayal of women who failed to shave their legs as undesirably masculine. 

Celebrities and politicians are starting to use this new online world to their advantage too.