Will this be the cost-of-living election?
You have probably heard the term 'cost-of-living election'. An ANU expert explains what this means.
Article by:
Hannah Dixon
Contributing writer
Elections are often described using one defining issue. Dr Jill Sheppard from the ANU School of Politics and International Relations is confident that 2025 will be about cost of living.
“Once you start thinking about cost-of-living, it’s confirmed for you everywhere,” she says.
“Everything feels more expensive. And no matter how much data you get shown that tells you otherwise, it’s already in your brain and you can’t turn off that connection.”
So, will we keep hearing politicians talking about your rising grocery bills? And will it change the results at the ballot box?
Both major parties have a campaigning sweet spot that mean talking about cost-of-living works in their interest. After all, it’s the economy, stupid.
Top image: Cost-of-living pressures at the grocery till may influence this election. Photo: Pormezz/stock.adobe
You may also like
Louis Theroux’s manosphere documentary shows some of the subtle ways we can undermine online misogyny
Manosphere researcher Simon Copland unpacks what we can learn from Louis Theroux’s approach to deep misogyny in his Netflix documentary.
Democracy Sausage: The scales of war
Leading international law expert Donald Rothwell joins Democracy Sausage to discuss the legal implications of the Iran war.
Can science predict who’s at risk of radicalising to violent extremism?
Terrorist attacks are believed to be impossible to predict. Associate Professor Emily Corner argues the right scientific approach could change that.