Anna Hartman is a Lecturer in marketing at the ANU Research School of Management.

Her research interests are in how social evaluations (e.g., legitimacy, trust, stigma and authenticity) interact and shape markets and market categories specific to areas of cultural consumption.

This interdisciplinary area draws from the sociology of markets and consumption, institutional theory and consumer culture.

Her studies have appeared in Journal of Business Research; Marketing Intelligence and Planning; Australasian Marketing Journal and the Journal of Service Research.

Prior to academia, she worked as a marketing communications practitioner with specialty food and beverage brands in the United States and Australia.


Fields of expertise


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